There is the old cliche that “beauty is in the eye of the beholder.” This is especially true when discussing art and design. Who can really determine if art is “good” or not? Whether it be the Mona Lisa or a child’s spaghetti art, there is no universally agreed upon…

Google Section 2 Review

In this brief post I will be reviewing the second section of the Google UX design certification course. This section has the students begin to understand how researchers empathize, define, and ideate with the users. This is one of the most important steps that researchers must…

We live in an increasingly diverse world where new identities, ideologies, and ideas are constantly being formed. While it has undeniable benefits on society, it makes the job of a UX/UI designer more perplexing. Humans are like snowflakes, no two are the same. So, when designing a product, there is…

In UXR there are many tools and techniques researchers use to help ideate the user. In doing so, researchers are better able to understand the motives that drive a user to love or despise a product. One tried and tested technique would be the utilization of user personas and user…

There are few things certain in life: death, taxes, and cognitive bias. Cognitive bias, as stated by verywellmind.com, is “a systematic error in thinking that occurs when people are processing and interpreting information in the world around them that affects decisions and judgements they make.” Put simply cognitive bias are…

Antione Hart

Aspiring Designer, Beer Enthusiast, Lover of Dogs

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